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About us

Welcome to our store

Our goal is to share our fun and outdoorsy lifestyle around the world sharing our creative new designs to brighten up your wardrobe with our expressive patterns. We built our brand off of Southern California lifestyle where the weather is always beautiful and the sun always shining. Endless fun is always right around the corner and that's what we're all about.


Our inspiration comes from the So Cal lifestyle we built our color scheme off the bay bridge in San Francisco, CA. Southern California is filled with fine dining experiences, vibrant nightlife, farmers markets, and more. You can find something to do around every corner here. No matter what it is you enjoy, So Cal has plenty of everything from organic foods and coffee, healthy dining, riding your bikes on the beautiful mountain trails, relaxing or walking on the scenic beaches, or watching a divine sunset. 

About Us
About Us

Our vision is to create quality clothing with positive vibes. Our focus is creating fashion that is expressive and disrupts the industry. We value spreading kindness and positive vibes to others and free spirits that want to portray optimistic change through appearance.

Discover products

Here are some of our favs!

24/7 Support

Have a question? Reach out to us and our team will get in touch with you.

Easy Returns

If you need to return or exchange an item you, we make the process easy.

More Rewards

Earn while you shop, check out our rewards program to start earning today.

Pay In Installments

We offer after pay so you can buy now and pay in 4 interest free installments.